	digi-links.com
	Home Site Map

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."

Accurate, yes. And also incomplete.

For one thing, brochures aren't always small. Sometimes they're quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pamphlet or small booklet, coming in all shapes, sizes and a range of folds.

While brochures are found practically everywhere -- used by businesses and organizations of all types and sizes -- they're not the answer to all communication needs. Nor are they obsolete due to the Web.

What Can a Brochure Do?

Actually, a lot. First, determine your purpose or objectives.

Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind?

The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:

Provide product and service information
Support trade shows and conventions
Provide news (about products, services, company, industry)
Build company identity
Educate prospects and customers

What are you trying to accomplish? Once you decide, you're ready to start putting your brochure together.

What Goes in a Brochure?

Following are some common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.

Introduction
Products
Services
Features
Benefits
How It Works
Markets/Audiences
Applications
Specifications
Testimonials
FAQ
Company history
Call to action
Client list
Mission statement or business philosophy
Awards
Contact info

Keep It Simple

Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics.

As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has a logical flow. As a rule, keep sections short, incorporating plenty of subheads.

It's always wise to include a call to action. What do you want people to do after they read the brochure? Finally, make sure you know how your brochure fits into your overall marketing program.

Neil Sagebiel is a veteran copywriter and publisher of "Headlines from Floyd," a FREE monthly ezine for those who want proven copywriting and marketing tips to generating more business. To sign up and also get a FREE bonus report, "Close More Sales with Testimonials," visit http://www.neilsagebiel.com.



Google, Yahoo!, Apple and Microsoft Most Talked about Brands Online Technology companies dominate in new research into online social media. Increase Website Profit Online With Online SEO and Marketing Content You can easily increase you website profit online, if you have the right marketing content and use good online SEO to promote it The benefit of good online search engine optimization is that it can earn you an avalanche of free traffic through high search engine listings, while at the same time pointing prospects to some good online marketing content Google Nemesis Will Change Affiliate Marketing Forever It's a phrase that sends shivers down the spines of gurus everywhere. Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO What is Google Sandbox? Google Adsense - Adsense affiliate marketing! When you start using Word press to build your Adsense websites, youll soon discover what I mean. Stop trying to convince them that you didnt use MFA (Made for Adsense) sites. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense. Using Google Adsense search feature for affiliate marketing Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues. Google Adsense Profits Mixed In With Affiliate Marketing Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase. Using Google Adwords to generate traffic to your affiliate marketing programs Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign... 5 Steps To Optimizing Your Website For Google And Yahoo The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world?s best kept secrets there are some basic principals you should always keep in mind: Internet Affiliate Marketing - How to Increase Your Website Online Profits by 50% You have no doubt heard all the hype about how easy it is to make a fortune online Maybe you've invested a few dollars,and brought your first website spent a few more dollars on advertising, and you are now waiting for all of that lovely cash to start rolling in to your bank account, but something not quite right because it hasn't happened yet and you want to know why Submit Your Websites to Search Engines Like Google and Yahoo If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion. Murad Taps WebMetro to Leverage Google's Content Network Resulting in Sales Boost Google's newly released AdWords success story features how Internet marketing agency WebMetro (http://www.webmetro.com/) optimized Murad's cellulite line by increasing sales while lowering cost per acquisition. Where Google Adsense should appear on your affiliate marketing websites When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable. Marketing Online With Yahoo Search Marketing Yahoo utilizes its large network of websites and portals to provide Yahoo Google WebSearch™ & Google Adsense - Yahoo! The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.

Home Site Map