Realtors – Is Your Newsletter Increasing Sales?
If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: "Is my distribution list growing?" And more importantly, "Is my newsletter accomplishing what I wish it to?" You already recognize that an email newsletter is an effective marketing tool to help to increase sales. Regular communication with clients and prospects is essential to increase your revenues over time. But if the results are not living up to your expectations, step back and ask yourself, "How can I improve my newsletter to increase its readership and drive more sales?" Perhaps you need to make your content more compelling or to use your newsletter in a more engineered fashion. The marketing goals for your newsletter should be: 1) to consistently present yourself as a knowledgeable expert to whom readers can trust their real estate matters, and 2) to bring prospective clients to your Website where they can view your listings, be reminded of your realty's programs for buyers and sellers, and to see your latest promotional offers. To retain and expand readership, your newsletters must present information of value to its intended audience. It must provide specific data beneficial to homeowners in the geographical area in which your marketing efforts are concentrated. Some newsletters provide general "home fix-it" information, national statistical data or news on community events as their main content. There is a place for that, but this should be used sparingly. You are more likely to create a growing client base if your newsletter talks to a homeowner's wallet. Some suggestions to help make your real estate newsletter a "must read" item are: 1. Highlight a section on home values in the local area. People always want to know how their main asset (i.e., their home) is faring. Create this from MLS data sorted by zip code, then drill down to find recent sales and listings within your farming area. Show average time on market for the latter. Ideally, present this data in a graphical summary (which is easy to do using Microsoft Excel), but require the reader to branch to your website for the detailed information. 2. Using the above information, offer a tool on your Website to quickly provide a "ballpark" estimate of market value based on the latest average dollars per square foot for sales in the targeted area. Be sure to include disclaimers (e.g., "This is a rough estimate only. Actual value will vary based on location, lot size, amenities and upgrades. Contact us for a FREE competitive market analysis"). 3. Identify new developments and local trends that are expected to impact future home values. 4. If you work for a full-service realty, include financial information and services, emphasizing homeowner benefits. Your newsletter should be a vehicle for driving prospects to your Website where pertinent offerings are presented. The best way to do this is to provide compelling article lead-ins or summaries that direct your readers ("Click here for complete article") to your Website for the rest of the story. Make sure that once the article on the destination Webpage has been consumed, other enticing choices (e.g., "See Featured Listing" or "Sign up to win a FREE digital camera") are available to encourage readers to explore the Website. In short, think through the entire process, from your newsletter to the ultimate path you wish the reader to follow on your Website. If you approach it in this manner, viewing your newsletter as but one component of a marketing machine, then over time you will be rewarded with expanded sales. Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters – A Practical Guide for the Real Estate Community." To learn more about increasing real estate sales using low-cost Internet marketing techniques, visit Real Estate Internet Marketing
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Extrabux.com Helps Back-to-School Shoppers Save Time and Get Up to 30 Percent Cash Back from Online Purchases of School Supplies
Free Shopping Site Offers Members Great Deals on School Supplies and More with Cash Back and Coupons for Hundreds of Top Online Retailers.
It's back-to-school shopping season, and with high gas and food prices consumers need help to get the most for their money. Fortunately, Extrabux.com makes it easy for stressed-out parents and students to shop online from the comfort of home, get great deals on school supplies and earn up to 30% cash back with every purchase.
Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell
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Affiliate Marketing is Revolutionizing Retail Sales
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She is a proficient – though not necessarily top–financial planner, and
She did something, somewhere, to get on their radar screen.
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Finding Mr. Right Online
Attract and keep Mr. Right?
Members of T.H.E. BRAIN TRUST Online Community Send Their Support to Senator Kennedy as He and His Family Seek to Understand the Senator's Malignant
THE BRAIN TRUST (www.braintrust.org) uses the power of the Internet to create a "healing exchange" of information and support among people whose lives are affected by brain tumors, subsequent brain injuries and related conditions. Senator Kennedy has been a strong and consistent supporter of the brain tumor community for many years.
Impact Direct Adds Growing Online Retailer to Client Roster
Impact Direct, a leading online marketing firm, has expanded its client base by adding a new online retailer.
Sales: The Secrets Of Super Salesmanship Exposed
Most people tremble when they hear the word "sales".This explains why most businesses fail.
B2B Sales Leadership: How to Motivate Your Sales Team to Achieve Next-Level Selling
Her name was Cindy, but around the office, she was better known as "Solitaire Cindy." Whenever I walked by her desk, the Solitaire screen on her PC was running. Frankly, it bugged me. Why should Solitaire Cindy game her day away while I busted my hump in my job, along with my fellow employees? I asked her manager how she felt about that. She sighed, "For what we pay Cindy, she does a decent job, so she's earned the right to futz around."
Internet Marketing Conference Success: 7 Winning Strategies For Boosting Your "Who-You-Know" Factor
Conferences? For internet marketers? Who needs them anyway? You do!
Marketing Help You Cant Ignore
The term "pod cast" combines the words "iPod" and "broadcast". The host or author of a pod cast is often called a "pod caster". An easy way to understand the term is audio on demand. People can listen to them when it is most convenient for them - whether they are early birds or night owls, pod casting can fit their schedule. The Apple iPod was the first brand of portable media player for which the first pod casting scripts were developed. Since then, the pod casting revolution has taken off, with pod casting being especially suited to the entertainment industry. It is also great for advertising your web site, which will be discussed further.
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