5 Strange Tricks To P-U-L-L People's Eyeballs Into Your Sales Letter
Grabbing people's attention and getting them to read your marketing material is becoming ever so challenging. But techniques and tricks are becoming ever so clever.
You need an effective, attention-grabbing headline to get someone's attention and hold it. Without it, your sales letter is completely useless. The same is true of e-mail subject lines, because they convince people to open them.
There are some hypnotic 'text tricks' you can use to really make your headlines, titles, and subject lines extra appealing. However, I must warn you that some of these tricks are edgy and not for the faint of heart!
We've used these ourselves, so we know they work.
Below are five very unusual ways you can begin to grab someone's attention and stop him or her cold, as long as you have the courage to use them. They are:
1. Use a headline with "fill-in-the-blank". For example, you can say, "Make As Much ______ As You Want to, in Your Own Home!" There's not a much better way to generate curiosity than inserting a blank in your headline at a very strategic place.
2. Write your headline backwards. '!emoH nwO ruoY ni ot tnaW uoY sA yenoM hcuM sA ekaM' Many people will want to sit there and figure out what you're saying, especially if they're not expecting it.
3. Write two appealing words and one that is totally unrelated. 'Money! Freedom! Cows!' There's something about humor that often combines two or three completely irrelevant ideas or subjects.
4. Emphasize specific words by using all capital letters, dashes, or underlining. Take a look at this article's headline again. Certain keywords can really stand out in your headline or title that will make your readers to subconsciously want to respond favorably.
5. Block one or two words. 'Make As Much XXXXX As You Want to, in Your Own Home!' Similar to using the blank in the headline, you instead use a "black box" to block out a word from being seen. This may often grab readers' attention so that they're thinking, "What you hiding?"
Once you put these tricks to use, you should immediately explain the headline or title in your opening. Don't risk being seen as unprofessional. A great way to start your opening paragraph is to say, 'I'm glad my strange headline got your attention'. Then proceed to explain yourself.
There are a lot of other techniques you can use and come up with on your own. These are just a few of the tricks listed in the 'Hypnotic Traffic Tools' bonus report. Use these ideas sparingly as well throughout the body of your content, instead of just keeping to your subject or headlines with them.
Go on and give these a try, and see how much fun they are!
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