Using Mini Websites - Powerful Way to Direct Marketing
Mini Websites are the most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100's of pages of selling nos. products, which confuse visitor and most of the pages remains unviewed by the visitor. Generally people do the search in search engines on specific topic and like to get the specific results only. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site. If the visitor landed at your site and does not found what he was looking for in first two clicks he will automatically switch to another site which he found more relevant. I always advocate the concept of direct marketing as it provide user more time to do research on specific product. Even if you are a small business owner or an enterprise, offering your products in internet, mini sites will give you advantage over your competitors. Say for example if a surfer searches for Donuts and found 100,s of sites selling donuts, he has the minimum time to brows all the pages of the site. He will give more value to the sites which offers directly donuts to the sites which first explain about the company and so on. Direct marketing is very much effective and people give value to straight forward honest offers. Now a days people fill there sites with most irrelevant contents as per instructions of any search engine optimizer, which drives visitor away from site as he has so many options to choose. Capitalization of visitor psychology is an important aspect of direct marketing. Say for example a visitor landed at your site and at home page you display your offers will force him to brows your site to find more information's, after all he needs donuts and searched for that. Take a look at the examples contents of a donut selling site below and decide yourself which one you prefer. Site one: Welcome to our site, we produce best of products in world. We have pizzas, donuts, burgers and blab blab blab. We are established on kwak kwak kwak with the vision of our founder Mr. XYZ and also greet your visitor with an eye catching animation. Site two: Looking for donuts? You have come to the right place for donuts. Below are our regular offerings along with the price, Check out todays special what we have only for you. Like a custom donut of your choice click here and like to know more about us click here. My opinion as well as experience says, visitor will give more weight to site two. Analyze the following reasons and know why: 1. Visitor was searching for "donuts" and likes to know what donut is, and then only he likes to know who are the person and procedures behind manufacturing donuts. 2. The site is offering straight to the visitor along with the prices, enough for him to decide quickly whether this is the thing he is looking for. 3. He is getting all navigations links on first page itself about the products and there varieties, this will induce him to know more. With minimum clicks he is getting more information's. 4. The site is loading fast which is a very pleasant thing for any visitor where as the animations on site 1 take time to download and he don't want to spend much time on that. 5. Site one is offering lot more products which might not be the interest of the visitor. He will simply ignore that. 6. Site 2 is displaying its product prices and discounts immediately and visitor will go immediately if that suites his pocket, if not he can book mark and ask for the price negotiations later. Where as in site he found all good in site one and found the prices after so many clicks, and if it does not suites his pocket he will be staying permanently away from the site. 7. Even search engine will give more preference to site 2 as they have specific information's on Donuts comparing to site which have other products to sell. In nut shell grabbing attention of a visitor towards your offering is more important than explaining who you are, as its products which build a brand. People like to know first what all your offerings rather than who you are. Any buyer, even if he spends a little always likes to compare product, quality and pricings with other. Using a mini site you allow him to compare fast and he can take his decisions without wasting his time. Remember killer marketing principle says "never allow a buyer to think twice as there may be chance when other competitors grab the deal" Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of I-wayhost - Web Hosting and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links. (Customized billing solutions)
(Online Marketing Blog)
|
|
 |
 |
Submit Your Websites to Search Engines Like Google and Yahoo
If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Marketing Online With Yahoo Search Marketing
Yahoo utilizes its large network of websites and portals to provide Yahoo
Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO
What is Google Sandbox?
Murad Taps WebMetro to Leverage Google's Content Network Resulting in Sales Boost
Google's newly released AdWords success story features how Internet marketing agency WebMetro (http://www.webmetro.com/) optimized Murad's cellulite line by increasing sales while lowering cost per acquisition.
Using Google Adsense search feature for affiliate marketing
Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.
5 Steps To Optimizing Your Website For Google And Yahoo
The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world?s best kept secrets there are some basic principals you should always keep in mind:
Increase Website Profit Online With Online SEO and Marketing Content
You can easily increase you website profit online, if you have the right marketing content and use good online SEO to promote it The benefit of good online search engine optimization is that it can earn you an avalanche of free traffic through high search engine listings, while at the same time pointing prospects to some good online marketing content
Google Nemesis Will Change Affiliate Marketing Forever
It's a phrase that sends shivers down the spines of gurus everywhere.
Yahoo Search Marketing: Is an Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and InfospaceProduct Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of usersTravel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelersDirectory Submit: Powered by the powerful Yahoo! Search, submit your business information in...
Google Adsense - Adsense affiliate marketing!
When you start using Word press to build your Adsense websites, youll soon discover what I mean. Stop trying to convince them that you didnt use MFA (Made for Adsense) sites. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense.
Google's SEO Advice For Your Website: Content
The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
Google WebSearch™ & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...
Google Adsense Profits Mixed In With Affiliate Marketing
Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.
|
 |
|
