Online Marketing In Midst Of Major Transformation
Portland, Oregon (PRWEB) April 25, 2008 -- Michael Berkley, CEO of SplashCast?, warned that online marketing is in the midst of a major transformation - one that is quickly changing the way businesses connect with target demographics and build brand loyalty. Speaking to attendees at the 5th annual InnoTech business and technology conference held last week in Portland, OR, Berkley showed evidence of the growing ineffectiveness of traditional online marketing campaigns and warned that those not embracing newer strategies will be left behind.
"Banner ads, pop-up displays and other traditional online advertising strategies have proven to be disappointing in their ability to reach users of MySpace, Facebook and other social network sites," said Berkley. "This has created growing demand for an entirely new category of marketing called social advertising. Those who ignore this technology-driven phenomenon will be left behind in efforts to reach young consumers."
Social advertising uses techniques specifically designed to reach the millions of active users of social network sites. Unlike intrusive online advertising, social advertisements are based upon opt-in strategies that attract and engage its target audiences rather then frustrate them.
Berkley's company, SplashCast Media, has created a social advertising platform that allows marketers to distribute digital content that can be easily shared among social network users.
"A splashcast is much like multi-channel TV screens that can be placed on an your MySpace or Facebook profile page," said Berkley. "Brands and media companies use splashcasts to distribute videos, games, pictures, and other digital content. Consumers who find a splashcast they like can easily add it to their own profile page. Companies can then easily update all of their distributed splashcasts with new content, as often as they want, whenever they want."
According to Berkley, a key feature of SplashCast technology is it's three-way communications capability. Not only can companies push new content out to their splashcast viewers, but the viewers can send digital content back to the brand or to each other."
"Social network sites are all about community and SplashCast makes it possible for advertisers to be a part of that community," said Berkley. "In fact, splashcasts can be copied and posted on virtually any Internet page, making the splashcast a conduit connecting users from one social network site to another."
Launched in 2007, SplashCast has quickly gained an impressive roster of clientele including Sony/BMG, Universal Music, MTV, AEG, PBS and others looking to reach today's youth market. SplashCast applications have already been viewed more than 250 million times, by more than 8.5 million monthly unique users.
The trend is clear," said Berkley. "Today's young consumers are watching far less TV and spending an increasing amount of time on the Internet. "If advertisers hope to reach this key demographic, they must understand that their marketing strategies need to address the changing viewing habits of their target audience. The recent explosion in social advertisement technology has created new possibilities for reaching this audience. Those that ignore these changes will surely be left behind."
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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