Hearst Magazines Digital Media Delivers Premium Branded Content Across the Internet through the Interactive CelebSpleak Platform
New York, NY & San Francisco, CA (PRWEB) April 15, 2008 -- Hearst Magazines, publisher of CosmoGIRL!, Seventeen, TEEN and the social site eSPIN.com, today announced a strategic partnership to infuse Hearst's content across CelebSpleak, a highly interactive celebrity-focused communication and publishing network with over 100,000 active daily users. Spleak's platform combines user-generated content (UGC) with mainstream media content across the most popular online social platforms including AIM, Facebook, MySpace, MSN / Windows Live Messenger, and to mobile phones via SMS. Hearst editors and producers are now able to designate content for distribution into the CelebSpleak network, which in turn appears alongside user-generated "Tattles" in a highly interactive, engaging, and fun experience.
Mainstream media publishers are seeking new avenues and platforms for delivering content to widespread and increasingly disparate audiences. Instant messaging, for example, is an interactive and engaging medium seemingly ideal for content delivery, but without Spleak it is unreachable for most publishers.
"In the rapidly changing content distribution industry, it's important to reach audiences whenever and wherever they are interested in engaging with our content," says Chuck Cordray, GM/VP, Hearst Magazines Digital Media. "Hearst sees the partnership with Spleak as an opportunity to extend the reach of its premium content at scale and be one of the first to leverage a new and exciting distribution platform."
"Spleak's opinionated, gossip-with-attitude 'Tattles' are a great fit for our media-savvy core teen audience. Teens consume content on their terms and Spleak's omnipresence online helps meet those needs," said Amy Gibby, president of Hearst-owned social site eSPIN.com.
Spleak's hybrid publishing platform enables content creators to reach their target audiences and embrace UGC without departing from their existing business models or infrastructure. CelebSpleak is the first network launched by the company, and has a very active and passionate user base less than a year into its existence.
"There's great value in both UGC and professional, editorial content. Most of the time the two end up in conflict with one another, but Spleak has found the right way to combine the best of both worlds," says Morrie Eisenberg, CEO of Spleak Media Network. "It's a great win-win for both the consumers and the publishers, and we're very pleased to enable hybrid publishing for such an established brand as Hearst."
Key to the success of Spleak's UGC approach is the structure around the content, which makes it both entertaining to readers and agreeable to large publishers. Hearst's content is distributed in the same format and appearance as all other user contributions, though it also contains Hearst branding and links back to Hearst web properties. Consumers are able to pick the content they like and read it via web widgets, on social networks, through interactive IM conversations, and even via text alerts on their cell phone. Spleak users can easily vote on their favorites and share content with their friends. Some examples of the Hearst and Spleak partnership currently live on the web can be found at: www.teenmag.com/spleak/, www.cosmogirl.com/spleak, at www.seventeen.com/spleak/ and www.espinthebottle.com/celeb-spleak/.
About Hearst Digital Media: Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital online and mobile strategy for Hearst's magazine brands and other sites which serve the company's consumers and audience. The unit has launched or re-launched 18 web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as TheDailyGreen.com, MisQuinceMag.com and MyPromStyle.com. During this time, Hearst Digital has also acquired the eCrush Network (eCRUSH.com, eSPIN.com), Kaboodle.com and RealAge.com to round out its growing portfolio of interests for teens and women. With more than three million monthly unique visitors, the Hearst Teen Network, which includes Cosmogirl.com, Seventeen.com, Teenmag.com, MyPromStyle and others, is one of the top 10 ranked entertainment news web sites, according to ComScore Media Metrix.
About Spleak Media Network: Spleak Media Network is a hybrid publishing platform that combines the strengths and merits of mainstream media along with user-generated content. Spleak enables highly interactive and engaging communication between users and publishers across instant messaging, social networking, SMS and web-based widgets. Spleak's first platform is CelebSpleak, a celebrity gossip content network with over 100,000 active daily users, and the company will launch numerous other content networks in 2008. Based in San Francisco, Spleak Media Network is venture-backed by Draper Fisher Jurvetson (DFJ) and Sunstone Capital and is privately-held.
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
 |
Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO
What is Google Sandbox?
Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...
Google WebSearch™ & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Google Adsense Profits Mixed In With Affiliate Marketing
Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.
Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Google Video Viewer tweaked for Non-Google content
'DVD Jon', a Norwegian programmer, has tweaked Google video to make it play clips that are not on Google's servers.Google Video ( http://video.
Google, Yahoo!, Apple and Microsoft Most Talked about Brands Online
Technology companies dominate in new research into online social media.
Google's SEO Advice For Your Website: Content
The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
5 methods to increase your Google Adsense affiliate marketing earnings
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ?geniuses? of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
Marketing Online With Yahoo Search Marketing
Yahoo utilizes its large network of websites and portals to provide Yahoo
Where Google Adsense should appear on your affiliate marketing websites
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
Google Adsense-"Explode Your Google Adsense and Affiliate Commissions through Niche Blog Content Sites
The overwhelming majority of the population has no clue what Google Adsense is and doesn't understand that Google and the site owner make money when they click on an ad. Now, lets say that from all of the people visiting your site from the link embedded in your articles resourced boxes, only one person a day actually clicks on an Adsense ad. When you start using Word press to build your Adsense websites, youll soon discover what I mean.
Yahoo Search Marketing: Is an Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and InfospaceProduct Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of usersTravel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelersDirectory Submit: Powered by the powerful Yahoo! Search, submit your business information in...
5 Steps To Optimizing Your Website For Google And Yahoo
The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world?s best kept secrets there are some basic principals you should always keep in mind:
Online Marketing Travel Conference - Online Revealed Introduces User Generated Content Conference Platform
The 4th annual Online Revealed Internet marketing conference reaches out to the travel and tourism industry to contribute content for the April 13-15, 2009 event in Niagara Falls
|
 |
|
