Internet Marketing Product Tips
Using software or listening to a program that was designed to appeal to the masses is generally frustrating for me. It spends too much time doing or showing things I don't have any interest in doing or it doesn't cover the details I need covered adequately. These days I spend most of my time and my money on products that are laser focused on the task I want to accomplish. I find I finish my projects faster when dealing with these specialist type of products. And you can create some of these winning products too!
The basic idea is to do 1 thing and do it very well. If you are developing a product about article writing, don't cover writing a novel. If you are developing a piece of software for novelists, only provide features that are usefull for novelists. Purposefully exclude people. This is counter intuitive, as we want the product to be right for the greatest number of prospects. True enough, but I find that the more generic a product is, the less remarkable it is. The less remarkable, the less sales.
Now you need to draw a line in the sand and pick a side. Find something controversial about your topic or service and take sides. If you are providing a tutorial on blogging and there is a controversial traffic generation technique, pick a side and argue why you think it should be avoided or used. Developing a guide on software development - emphasize only 1 of the many ways to get a piece of software developed. Do not be all things to all people. There's a fine line, be controversial, but don't be wrong or immoral. Hopefully, the controversy will spark some discussion and people will start talking about your product. No matter which side they are on, it's a win for you! The good thing is they are telling their friends! Their friends may not have the same needs as the person who hates it and their friend may find your product suits them perfectly!
Obviously, this means you're going to lose out on some customers when your product doesn't cover all of their needs. Most likely their business would have cost you money anyway - in support or post sale interactions. You're better off without these people as your customers anyway. The definite upside is that you will create some evangelical customers that will spread the word about your product. When people can accomplish a task with minimal fuss, they tend to tell people about that product. Focus on solving real, simple problems first and foremost and you will end up with an army of people talking about your product. These are recommendations and exposure that cannot be bought.
Limit the scope of your project, allow people to accomplish exactly what they need to accomplish, take a side, create detractors as well as evangelists and you will be on your way to providing people with a product that is remarkable. And remarkability is always good for your bottom line.
Learn how to start and build your own successful & highly profitable Internet Business in 45 days... 100% Free! I'm Ernie Sandan and I can recommend this training program. Online Business ABCs (http://www.onlinebusinessabc.com)
|
|
 |
 |
|
Sixty-Five Percent of Small Businesses Say 'Following Up With Leads' Biggest Failure in Marketing Efforts : Leads Going Cold Seen as Biggest Gap,
Surveying the landscape of small businesses across the U.S., and amid concerns over the need to grow sales while reducing expenses, small business owners say the number one frustration they face daily when it comes to sales and marketing is the inability to consistently follow up with prospects. In a survey of entrepreneurs across the U.S. conducted by small business marketing automation software provider Infusionsoft, 65 percent of small business owners cite an inability to consistently and efficiently follow up with leads as the top concern.
Autoresponder Marketing Strategies Exposed
Youve built your website. Youve created niche focused content. You even have a good number of one-time visitors.
ESalesGuru.com Launches Innovative Outsourcing Solution for the Internet Marketing Industry
Esalesguru has launched an outsourcing marketplace (http://www.esalesguru.com) for getting Internet marketing and ebusiness projects done on time, on budget and with pre-screened professionals.
Marketing - All About Focus
Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it.
ReachForce Declares January 15th the "Oh #%@$!" Day in Marketing Are B2B Marketers Prepared to Deliver Sales-ready Leads in January?
ReachForce Inc., a worldwide provider of OnDemand data solutions, declares January 15th the "Oh #%@$!" Day in Marketing.
Do Online Dating Sites Work?
Every day, people looking for love log in to their accounts on Match.com, Date.com, Yahoo Personals, eHarmony, or hundreds of other such sites hoping to find a note from some stranger who they fantasize will become their true soulmate.
7 Secrets to Explode your eBook Sales! Part 4
Secret #4: Creating passionate articles will explode
your eBook sales!Copyright 2004 Bluedolphin Crow - All Rights Reserved.Aho,All the experts finally agreed on something.
SEO Marketing Type or Strategy
What is in SEO marketing that makes it so interesting and people are doing anything to keep it up and come up with newest strategies?
Online Auctions ? Lazy Fun For Those Who Love To Shop
For those who love to shop, online auctions offer hard to find items at bargain prices. For those who have something to sell, online auctions offer an economical and convenient way to advertise the merchandise to people all over the world, in the hopes of bringing a large selling price.
10 Ways to Offload Your Job When You Strike It Rich Online
So you are finally making a sufficient online income, huh?
How to Become a Super-Affiliate
Did you begin your affiliate marketing business like this? You surf the internet looking for an internet marketing product you can affiliate with and sell (even though you know nothing about internet marketing), sign up for the program and get your link, and then visit traffic exchanges and safelists, advertising your affiliate site. At the end of the day, week, or month, you wonder why you didn't sell one product.
New Online Community for Sewing Enthusiasts Announced
A new interactive community provides video tutorials, expert sewing tips, inspiration and ideas for sewers of all skill levels. Sewing enthusiasts also share their tips through interactive features at nowSewing.net.
Boys & Girls Club of Laguna Beach Wins Top Marketing Awards -- Third Year in a Row
Third year of Boys & Girls Club of Laguna Beach is honored for their marketing efforts by Boys & Girls Clubs of America with Marketing & Communications (MAC) Awards in categories of Advertising, Publicity/Media Relations, Publications, and Comprehensive Marketing Strategy.
New Alternative Health Marketing Course Teaches Practitioners How to Get More Clients Than They Can Handle in 90 Days or Less
The business of alternative health has just gotten easier. New 143 page alternative health marketing course is helping practitioners around the globe to fill their practices, achieve more success, help more people, and make more money than ever before.
Unique Online Dating Service Helps End Singles Summer Droughts: Let's Grab a Drink is Now Matching Singles in California, New York, Minneapolis, Texa
The dog days of summer are here and when it comes to the summer of love, many singles are experiencing a serious drought. The innovative online dating service Let's Grab a Drink! is already helping countless singles end their dry spell. Let's Grab A Drink! matches people based on their personality traits and beverage of choice. Thousands are finding love or at least a good time on this fun site.
|
 |
|
