Customer Manufacturing Group Announces Marketing Process Maturity Model
Santa Clara, Calif. (PRWEB) April 8, 2008 -- Customer Manufacturing Group, a thought leader in using business process management (http://www.customermfg.com/design.shtml) to improve marketing and sales results, announced the company's Marketing Process Maturity Model. The model is outlined in a never-before published bonus chapter to Value Acceleration: The Secrets to Building An Unbeatable Competitive Advantage.
The Marketing Process Maturity Model helps organizations self-examine and identify the effectiveness of their marketing process. The model defines five levels of marketing maturity, beginning with level one describing organizations that have no defined process in place and are reactive. Organizations at level five have well defined systems in place appropriate for their business and operate in a stable, self-correcting and self-sustaining manner.
"We have developed this model to allow companies to measure their ability to productively execute on their marketing activities," said Mitchell Gooze, president and founder of Customer Manufacturing Group. "The smoother, more predictable and accountable the marketing process, the better companies can measure contribution and return on investment for the marketing function."
In addition to the bonus chapter, Customer Manufacturing Group is offering a free Marketing Process Maturity assessment. The 30-question assessment can be completed online. Once the questions are completed, Customer Manufacturing Group will produce and email a free Marketing Process Maturity report. The report will include the overall rating of the organization's Marketing Process Maturity, a comparison of the company's scores in relation to industry norms and the specific steps recommended to improve the company's Marketing Process Maturity.
To download the bonus chapter for Value Acceleration: The Secrets to Building An Unbeatable Competitive Advantage and to complete the free Marketing Process Maturity assessment, visit http://www.valueacceleration.com/getbonus.shtml.
Value Acceleration, published in April 2007 and authored by Mitchell Gooze and Ralph Mroz, presents powerful ideas enabling a company's long-term competitive advantage through the core function of marketing. Customer Manufacturing Group defines marketing as the full spectrum of sales and marketing (http://www.valueacceleration.com/ideas.shtml) activities from defining strategic direction to creating products and selling them. Value Acceleration has ranked on Amazon.com's top ten list of marketing books. Additionally, industry experts highly regard the marketing and sales models presented in the book as breakthrough concepts.
About Customer Manufacturing Group, Inc.
Customer Manufacturing Group is the thought leader in using business process management to improve marketing and sales results. The company redesigns marketing and sales processes to create a repeatable and manageable System to Manufacture Customers®. For the last 15 years the company has successfully helped hundreds of companies apply process management to marketing and sales to gain a competitive advantage. The company has offices in California, Massachusetts and New Jersey. For more information about Customer Manufacturing Group, visit http://customermanufacturing.com/.
Media Contact:
Adriana Saldaña
831.722.9910
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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