Partida Tequila Energizes Sales Team; Adds Experienced Industry Veterans to Strengthen Street Presence
San Francisco, CA, (PRWEB) March 13, 2008 -- J. Gary Shansby, founder and chairman of Partida Tequila (called 'the best tequila money can buy' by America's leading spirits expert Paul Pacult), announced today the hiring of Richard (Rick) Scully as Director of Sales, Western Division, and Dave Singh as Director of Brand Development, as well as the promotion of Thomas Smitherman to Director ofa Sales, Eastern Division, from Florida Regional Manager. "With Rick and Dave on board, together with the expanded role for Thomas, we're well organized to better support our distributors and drive sell-through at the account level," sid Mr. Shansby. "Our sales and marketing is now more aggressive and street-focused."
Rick Scully was formerly with Meadowbank Estates, a division of Empson USA, responsible for developing their Western United States Australian and New Zealand premium wine business. He also spent five years with Remy Amerique as an on-premise sales specialist and manager with responsibilities for the entire portfolio, including Cointreau, Macallan, Mount Gay Rum, and the introduction of Don Julio. While at Remy, Rick managed major sponsorships and spearheaded local media and account promotions. Rick is based in Los Angeles and will cover Partida distribution in California, Washington, Nevada, Arizona, Colorado and Texas with Partida regional managers from those markets reporting to him.
Dave is a highly regarded premium tequila sales and marketing veteran having led the growth of Gran Centenario for four years at Jose Cuervo International, first as Brand Development Manager and then as Commercial Manager for their Super and Ultra Premium Portfolio for North America. Dave is a tequila aficionado and understands tequila extremely well, having studied at the Academia Mexicana del Tequila in Jalisco. He is also a certified mixologist by the American Bartender's Association. He is very well-respected for his passion and knowledge within the tightly knit professional tequila community worldwide.
Dave will be responsible for managing the Partida bartender group, which has now expanded to 12 bartenders in 10 markets; overseeing Sofia Partida's appearances at consumer and trade events; and working with the Partida field sales organization in key on-premise accounts across the country.
Thomas Smitherman joined Partida as regional manager with responsibilities for Florida and Georgia less than one year ago, and rapidly built those states into Partida's top performers. Thomas has initiated numerous high-profile sales and marketing programs that have rapidly made Partida one of the leading premium tequila brands in Florida and Georgia. Thomas will continue to be based in South Florida. His expanded responsibilities include the entire East Coast as well as Illinois and Indiana.
Rick, Dave and Thomas will report directly to Partida founder and chairman, Gary Shansby. "I couldn't be more excited by the passion and commitment already being demonstrated by our new sales and marketing team leaders," added Mr. Shansby. "They embody the kind of entrepreneurial spirit and energy that are characteristic of our entire organization."
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
 |
5 Steps To Optimizing Your Website For Google And Yahoo
The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world?s best kept secrets there are some basic principals you should always keep in mind:
Marketing Online With Yahoo Search Marketing
Yahoo utilizes its large network of websites and portals to provide Yahoo
Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...
Google, Yahoo!, Apple and Microsoft Most Talked about Brands Online
Technology companies dominate in new research into online social media.
Murad Taps WebMetro to Leverage Google's Content Network Resulting in Sales Boost
Google's newly released AdWords success story features how Internet marketing agency WebMetro (http://www.webmetro.com/) optimized Murad's cellulite line by increasing sales while lowering cost per acquisition.
Yahoo Search Marketing: Is an Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and InfospaceProduct Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of usersTravel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelersDirectory Submit: Powered by the powerful Yahoo! Search, submit your business information in...
Google Adsense Profits Mixed In With Affiliate Marketing
Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.
Internet Affiliate Marketing - How to Increase Your Website Online Profits by 50%
You have no doubt heard all the hype about how easy it is to make a fortune online Maybe you've invested a few dollars,and brought your first website spent a few more dollars on advertising, and you are now waiting for all of that lovely cash to start rolling in to your bank account, but something not quite right because it hasn't happened yet and you want to know why
Google Nemesis Will Change Affiliate Marketing Forever
It's a phrase that sends shivers down the spines of gurus everywhere.
5 methods to increase your Google Adsense affiliate marketing earnings
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ?geniuses? of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
Google Adsense - Adsense affiliate marketing!
When you start using Word press to build your Adsense websites, youll soon discover what I mean. Stop trying to convince them that you didnt use MFA (Made for Adsense) sites. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense.
Why Google Adsense is essential for affiliate marketers with content sites
To know why Adsense is essential for your content sites is to know first how this works.
Google Adsense-"Explode Your Google Adsense and Affiliate Commissions through Niche Blog Content Sites
The overwhelming majority of the population has no clue what Google Adsense is and doesn't understand that Google and the site owner make money when they click on an ad. Now, lets say that from all of the people visiting your site from the link embedded in your articles resourced boxes, only one person a day actually clicks on an Adsense ad. When you start using Word press to build your Adsense websites, youll soon discover what I mean.
Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO
What is Google Sandbox?
Where Google Adsense should appear on your affiliate marketing websites
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
|
 |
|
