Marketing Smarter With 1:1 (Personalized) Printing: A Primer for Marketers; Report Released
New York (PRWEB) February 8, 2008 -- One of the hottest applications these days is 1:1 (personalized) printing. In these applications, marketing documents can be personalized to every recipient, tailoring full-color images, text, and graphics to every recipient based on information from a database. But how much of this is hype? How much is accessible to the small and mid-sized marketers? And for marketers wanting to get started with these applications, how do they begin?
To meet this need, The Industry Measure has released "1:1 (Personalized) Printing: Boosting Profits Through Relevance," a primer with case studies, ROI calculations, and analysis designed for marketers, creatives, and others on the buying side of 1:1 print. This report is also designed for 1:1 printers and hardware and software manufacturers who may be looking for educational materials to distribute to their customer and prospect bases.
This report is broken down into seven detailed sections:
? Section 1: Introduction to 1:1 personalization and the driving factors behind it.
? Section 2: 1:1 printing basics, including the technology that drives 1:1 capabilities, examples of complex and simple 1:1 printing, and the benefits of using this approach.
? Section 3: Ways to evaluate the success of personalization, including measurement techniques and hypotheticals of static/1:1 print programs.
? Section 4: Analysis of the different classifications of 1:1 printing by technology and application.
? Section 5: "Best in class" case studies of 1:1 printing for each of six key categories: loyalty, prospecting, direct sales, personalized URLs (PURLs), fundraising, and transactional/transpromotional.
? Section 6: How marketers can maximize their advantage through best practices of 1:1 print.
? Section 7: Conclusions for marketers and additional resources that may be useful.
The report is written by Industry Measure Senior Analyst Heidi Tolliver-Nigro, who is widely known for her unbiased, no-nonsense perspective.
Availability...
This report is available for immediate purchase by visiting the secure Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The report is 68 pages and is offered both as a standalone PDF report for $49 or as a print-ready document that can be licensed for distribution to customers and employees for $349. Please contact us for more information regarding this option. Industry Measure eStore customers can download the standalone report in PDF Acrobat format immediately after purchase.
About The Industry Measure...
The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (www.theindustrymeasure.com), via email (info @ theindustrymeasure.com) or toll-free by phone at 866-873-6310.
All brand names, trademarks, and registered trademarks are the property of their respective owners.
Press/Business Contacts?
Deborah Papineau
The Industry Measure
T: 866-873-6310
Sales Contact:
Vince Naselli
The Industry Measure
T: 866-873-6310
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
 |
Marketing Online With Yahoo Search Marketing
Yahoo utilizes its large network of websites and portals to provide Yahoo
5 Steps To Optimizing Your Website For Google And Yahoo
The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world?s best kept secrets there are some basic principals you should always keep in mind:
Internet Affiliate Marketing - How to Increase Your Website Online Profits by 50%
You have no doubt heard all the hype about how easy it is to make a fortune online Maybe you've invested a few dollars,and brought your first website spent a few more dollars on advertising, and you are now waiting for all of that lovely cash to start rolling in to your bank account, but something not quite right because it hasn't happened yet and you want to know why
Google Video Viewer tweaked for Non-Google content
'DVD Jon', a Norwegian programmer, has tweaked Google video to make it play clips that are not on Google's servers.Google Video ( http://video.
Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Google WebSearch™ & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Google Adsense Profits Mixed In With Affiliate Marketing
Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.
Yahoo Search Marketing: Is an Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and InfospaceProduct Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of usersTravel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelersDirectory Submit: Powered by the powerful Yahoo! Search, submit your business information in...
Where Google Adsense should appear on your affiliate marketing websites
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
Google's SEO Advice For Your Website: Content
The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
Murad Taps WebMetro to Leverage Google's Content Network Resulting in Sales Boost
Google's newly released AdWords success story features how Internet marketing agency WebMetro (http://www.webmetro.com/) optimized Murad's cellulite line by increasing sales while lowering cost per acquisition.
Google Adsense-"Explode Your Google Adsense and Affiliate Commissions through Niche Blog Content Sites
The overwhelming majority of the population has no clue what Google Adsense is and doesn't understand that Google and the site owner make money when they click on an ad. Now, lets say that from all of the people visiting your site from the link embedded in your articles resourced boxes, only one person a day actually clicks on an Adsense ad. When you start using Word press to build your Adsense websites, youll soon discover what I mean.
Google Nemesis Will Change Affiliate Marketing Forever
It's a phrase that sends shivers down the spines of gurus everywhere.
Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO
What is Google Sandbox?
Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...
|
 |
|
