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Don't Get So Consumed With Marketing Techniques That You Fail To Connect With Your Customers
Often times as affiliates we get consumed with the mechanics of marketing. We can go out there write articles do press releases, do our pay per click campaigns and so on but find we are like machines doing what we are told to do yet losing sight of the fact that people like ourselves are out there buying the products. We lose that connection. We become more focused on the destination, as in the money to be made and do not understand the journey. Life is a journey until we end and if all we are doing is looking to the future then do we ever understand the present? Connecting with people is imperative. People buy from people. No human being can succeed in isolation. So rather than go into the abstract here lets look at a typical example. For this example I am going to bring up keyword tools. As affiliates we rely heavily on them to find what people are searching for. Did you know that there are many search phrases per day that have never been used before? What we tend to do is take the literal keywords and pop them into our advertising campaigns. This is mechanical. We are basically doing data entry. So rather than doing that what we need to do is to find out what people are actually looking for and what they need help with, relative to any given keyword. How do you this? You take your given keyword then input it into Google with the keyword "forum" and see if there are any forums relative to that keyword. Once you find one, see what people are asking. Try and understand the essence of their problem and what they are looking for. In actual fact you can harvest some great keywords from forums. The result is you now have even more keywords. Now relative to those keywords put phrases in front and after them. In the example of acne some one asked, "why are my pours getting so clogged"? So you would build more phrases such as blocked pours, clogged pours etc. You would also put the general keyword into your campaign. Then with a tool that tracks keywords coming into your sites you will see exactly what people searched for and once again you build on that. Now from your heart you are really trying to investigate and find solutions to peoples problems. You can also ask questions on those forums and see what responses you get and once again look for keywords and honest real solutions for these folks. Working together solves problems, if you are an affiliate and are passionate about this business and want to work with others to succeed then select one of the links below.
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