Chasing Google's Tail & Gambling on Online Video Search
Cleveland (PRWEB) October 16, 2007 -- Several hundred thousand dollars were spent to create a video studio - complete with state-of-the-art cameras, lighting equipment and editing stations. An entire staff of employees was hired to run the operation. ? All before a single customer was brought on to help recover costs.
Was it a gamble? If so, Fathom SEO is glad it rolled the dice.
When online dominator Google gobbled up YouTube for $1.65 billion, it was online video's tipping point. Everyone in the search engine marketing business - including Fathom SEO - was forced to reevaluate the future of search and the place online video would have in it.
"Google has made it perfectly clear. Video is a major part of their strategy, and although they haven't begun to officially integrate videos into all of their organic search results, we are gambling that they will very soon," said Bill Fox, president of Fathom SEO, a Top 20-rated Internet marketing firm based in Cleveland.
The SEM company recently launched an Internet Video Production (http://www.fathomseo.com/channel-guide.asp) division called Instant Replay to keep up with the burgeoning demand for web video marketing. With its brand-new, state-of-the-art video production facility, Fathom SEO can now script, create, produce, edit and market videos for companies to place on their websites to boost sales and generate publicity.
"Imagine owning your own television station, but it's online and accessible by a global audience," Fox said. "You don't need an FCC license to broadcast online, nor do you have to worry about advertisers or even finding an audience; they are already there for you. Internet video allows you to create your own video content for your website, to be viewed 24 hours a day, 7 days a week, with no commercials. ? Except yours, of course."
Internet video (http://www.fathomseo.com/channel-guide.asp) allows businesses to broadcast information about their products and services direct to customers in a way that can help them make decisions about whether or not to choose their business, Fox said. "There's no better way to get your message across than to show somebody how it works or what you do. That's a powerful message, if created and marketed correctly."
About Fathom SEO
Fathom SEO is an ethical Internet marketing firm (http://www.fathomseo.com), specializing in search engine optimization (http://www.fathomseo.com/search-engine-optimization.asp), online public relations, link popularity building, pay-per-click and email marketing.
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
 |
Google's SEO Advice For Your Website: Content
The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
Google Nemesis Will Change Affiliate Marketing Forever
It's a phrase that sends shivers down the spines of gurus everywhere.
Google Adsense - Adsense affiliate marketing!
When you start using Word press to build your Adsense websites, youll soon discover what I mean. Stop trying to convince them that you didnt use MFA (Made for Adsense) sites. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense.
Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO
What is Google Sandbox?
Google, Yahoo!, Apple and Microsoft Most Talked about Brands Online
Technology companies dominate in new research into online social media.
5 Steps To Optimizing Your Website For Google And Yahoo
The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world?s best kept secrets there are some basic principals you should always keep in mind:
Submit Your Websites to Search Engines Like Google and Yahoo
If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Google WebSearch™ & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Marketing Online With Yahoo Search Marketing
Yahoo utilizes its large network of websites and portals to provide Yahoo
Google Video Viewer tweaked for Non-Google content
'DVD Jon', a Norwegian programmer, has tweaked Google video to make it play clips that are not on Google's servers.Google Video ( http://video.
Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...
Why Google Adsense is essential for affiliate marketers with content sites
To know why Adsense is essential for your content sites is to know first how this works.
Internet Affiliate Marketing - How to Increase Your Website Online Profits by 50%
You have no doubt heard all the hype about how easy it is to make a fortune online Maybe you've invested a few dollars,and brought your first website spent a few more dollars on advertising, and you are now waiting for all of that lovely cash to start rolling in to your bank account, but something not quite right because it hasn't happened yet and you want to know why
Where Google Adsense should appear on your affiliate marketing websites
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
|
 |
|
