ClearSaleing V2.0 Delivers Advanced Consumer Behavior Analytics for Online Advertising, Company Plans Web Conference for June

Columbus, OH (PRWEB) June 6, 2007 -- ClearSaleing V2.0 delivers powerful search engine marketing analytics to Internet retailers and direct marketers that allow them to track, analyze and understand consumer behavior while optimizing online advertising programs.

"By connecting detailed front end customer search and browsing patterns to back end consumer buying patterns and behavior, ClearSaleing allows companies active in search engine marketing to optimize their investment across a range of online advertising sources," Adam Goldberg, ClearSaleing co-founder and former Google executive said. He added that ClearSaleing's technology can track any online advertising program, including paid search, comparison shopping, banners, affiliate programs and word of mouth.

Goldberg added that ClearSaleing would hold an exclusive web conference later in June highlighting the features of ClearSaleing 2.0 and giving interviews to members of the media. Media and Internet marketing professionals who wish to attend this exclusive online conference should contact ClearSaleing's President, Mike Lanese, at mike.lanese @clearsaleing.com or call 800.592.0463 ext. 901.

V2.0 is comprised of four major new features that collectively deliver the core of ClearSaleing's powerful new online advertising, consumer behavior analytics package, including:
•Click Path Analysis Tool
•Bid Management Worksheet
•Keyword Suggestion Tool
•Multi-site Dashboard

ClearSaleing's Click Path Analysis tool allows Internet retailers and direct marketers to track, analyze and understand the complete path and sequence a prospect took through multiple online advertising sources (e.g. organic search results, paid search ads, shopping comparison engines, electronic press releases, affiliate networks, etc.) to their Web site to the online conversion action and to the ultimate sale.

"With Click Path Analysis, companies active in search engine marketing and online advertising can more comprehensively and accurately evaluate the value of each of their online advertising sources, campaigns and keywords," Goldberg explained. "To use a basketball analogy, the Click Path Analysis tool allows companies to track and measure the assist, as well as the actual field goal," he added.

The ClearSaleing Bid Management Worksheet is a tightly integrated adjunct to its Click Path Analysis tool. The Bid Management Worksheet provides a groundbreaking, more encompassing and accurate way of valuing keyword performance.

The Bid Management Worksheet allows users to assign value to each contributing keyword depending on whether it was first, last or somewhere in the middle of a customer's total click path history. By simply selecting from multiple revenue/profit allocation options for keyword valuation (e.g. first, last, even, all), Internet retailers and direct marketers are able to more accurately value and therefore, more appropriately invest in keywords. The Bid Management Worksheet ensures that companies active in search engine marketing do not turn off good, contributing keywords because all credit is inappropriately given to only the last keyword before conversion.

ClearSaleing's Keyword Suggestion tool provides Internet retailers and direct marketers with recommendations on additional keywords that they should invest in as part of their search engine marketing campaigns (e.g. paid search and organic search). Unlike other keyword generation tools that just generate large lists of keywords that may or may not be effective, ClearSaleing's Keyword Suggestion tool continuously tracks the search phrases that bring actual traffic to an online advertiser's site and more importantly, those phrases that generate the most sales and profit.

When the Keyword Suggestion tool finds a search phrase that is not a part of a current keyword campaign but that has proven to be profitable, it suggests and can automatically add these new keywords to the appropriate paid search campaign. By tracking the actual consumer behavior and using the keywords the customer entered instead of the broad or phrase match keyword, the Keyword Suggestion tool generates more targeted keywords that have higher conversion rates and lower CPCs.

The ClearSaleing Multi-Site Dashboard is the final cornerstone in its V2.0 advanced consumer behavior analytics release. The Multi-Site Dashboard gives Internet retailers and direct marketers the ability to track and analyze their online advertising performance across multiple Internet properties. It summarizes the performance of all online advertising campaigns across multiple Web sites in one, simple dashboard, saving time going from one site to the next to assemble, measure and analyze data.

With the Multi-Site Dashboard, Internet advertisers can see aggregate data across all properties at once or zoom in on a single site, campaign or product. This zoom-in and zoom-out capability across multiple Internet properties is unique to ClearSaleing and is the final lynch pin in providing new and critical insight into consumer behavior across a company's entire online advertising portfolio of Web sites, sources, campaigns and keywords.

About ClearSaleing:
ClearSaleing is a new breed of online agency that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit - the only metric that matters. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns.

Visit the ClearSaleing press release at to see how ClearSaleing V1.5 allows direct marketers to connect their online leads to their offline sales.

Contact Gavin Meyers for more information at (800) 592-0463 or visit www.clearsaleing.com.

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