Kevin Carroll, Nike's Former KATALYST, Joins TAOW Productions, A Modern Marketing Agency in Portland, OR
Portland, OR (PRWEB) May 29, 2007 -- TAOW Productions announced that Kevin Carroll, author of the extremely successful business / life guidebook "Rules of the Red Rubber Ball." has joined the company as a full partner.
Carroll spent seven years as the voice of Nike. As their "Katalyst," he was responsible for helping to inspire the company and it's creatives and was the inspiration behind the Lance Armstrong wristband phenomenon. Since his departure from Nike, Carroll has been providing creative inspiration for such notable brands as Starbucks, The Discovery Channel, HSBC Bank, Mattel and Capital One, among many others. Before that, Carroll utilized his passion for sport and play as the head athletic trainer for St. Joseph's University and then for the Philadelphia 76ers as only the second black trainer in the history of the NBA. Carroll is currently featured in Blackberry's recent global ad campaign.
"I am extremely excited to be working with Kevin," said B. Scott Taylor, president and founder of TAOW. "He brings with him a tremendous understanding of non-traditional marketing and the power of the experience as it relates to the brand/consumer relationship."
Carroll's position at TAOW will allow him to amplify the unique work that the agency is currently doing in the realm of experiential marketing. His distinctive ability to nurture corporate imagination and make connections between brands and lifestyles will play an instrumental role in helping TAOW's clients tap in to their own brand culture in ways that build strong customer loyalty. To this end, Carroll will provide creative support, business insights, and add a bit of his personal "MAGIC" to TAOW's formidable eclectic team.
" After meeting Scott and listening to the philosophy on which he built TAOW, I immediately understood the potential of this relationship," said Carroll. "An opportunity to join this globally recognized boutique agency is phenomenal and the possibilities are limitless for what we will create together."
About TAOW Productions:
TAOW is a modern marketing agency with global reach that leads the world's most recognized brands into a new era of experiential marketing. Setting a new standard for brand consumer relationships, TAOW has ultimately proven to be the agency of choice. With state of the art technology and the ability to creatively leverage a vast array of resources and clients, TAOW delivers a unique approach to each project every time. Some notable clients include Red Bull Energy Drink, Diesel Jeans & 55DSL, American Express, Nike, Diamondback, Pernod Ricard, adidas, S.M.A.R.T. and Sameunderneath. For more information about TAOW, visit www.taowproductions.com or call (503) 228-1134.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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