Laws of Marketing – The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true. 1. Law of Leadership – it's better to be the first than it is to be better. People tend to stick with what they've got – e.g. girlfriend and spouse. 2. Law of Category – if you can't be first in a category, set up a new category you can be first in. Prospects are defensive when it comes to brands – but they have open minds when it comes to categories because everyone is interested in what's new and not what's better. 3. Law of Mind – it's better to be the first in the mind than to be the first in the marketplace. Being first in the marketplace is important only to the extend that it allows you to get in the mind first. Once a mind is made up, it rarely changes. If you want to make a big impression on another person, you have to blast your way into the mind. 4. Law of Perception – marketing is not a battle of products but a battle of perceptions. All truth is relative. The only reality you can sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others. Marketing is a manipulation of perceptions. What makes the marketing battle more difficult is that buying decisions are based on second-hand perceptions – the 'everybody knows' principle. 5. Law of Focus – the most powerful concept in marketing is owning a word in the prospect's mind. You 'burn' your way into the mind by narrowing the focus to a single word or concept – the ultimate marketing sacrifice. Eg IBM is computers. 6. Law of Opposite – if you're shooting for second place, your strategy is determined by the leader. If you want to establish a firm foothold on the second rung of the ladder, study the firm above you – how do you turn their strength into a weakness? Eg Pepsi turned Coke's century old product into 'choice of a new generation'. Always present yourself as the alternative and don't be timid – attack the number 1. 7. Law of Division – overtime, a category will divide and become 2 or more categories. Each segment has its own leader – use different brand names for different segments. What keeps leaders from launching a different brand to cover a new category is the fear of what will happen to their existing brands. 8. Law of Perspective – marketing effects takes place over an extended period of time. The long-term effects are often the exact opposite of the short-term effects. Having a sale decreases business in the long term by educating customers not to buy at 'regular' prices. The same goes for line extension – they increase sales in the short term but decreases sales in the long term. Less is more – narrow the focus in order to build a position in the prospect's mind. 9. Law of Candor – when you admit a negative, the prospect will give you a positive. This is because no proof is needed for a negative statement. First admit a negative and then twist it into a positive. 10. Law of Hype – the situation is often the opposite of the way it appears in the press. History is filled with marketing failure that was successful in the press or advertisements. Whether you're new or experienced in business, looking to increase your sales or just want to fight the recession, Effective and Profitable Marketing is the way to grow your business. In summary, these laws are very useful and practical. I myself practiced laws 5 and 8 and derived good results from there. That's why I want to share them with you. Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation
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Submit Your Websites to Search Engines Like Google and Yahoo
If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Google Video Viewer tweaked for Non-Google content
'DVD Jon', a Norwegian programmer, has tweaked Google video to make it play clips that are not on Google's servers.Google Video ( http://video.
Google WebSearch™ & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Where Google Adsense should appear on your affiliate marketing websites
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO
What is Google Sandbox?
Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Marketing Online With Yahoo Search Marketing
Yahoo utilizes its large network of websites and portals to provide Yahoo
Yahoo Search Marketing: Is an Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and InfospaceProduct Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of usersTravel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelersDirectory Submit: Powered by the powerful Yahoo! Search, submit your business information in...
Why Google Adsense is essential for affiliate marketers with content sites
To know why Adsense is essential for your content sites is to know first how this works.
Murad Taps WebMetro to Leverage Google's Content Network Resulting in Sales Boost
Google's newly released AdWords success story features how Internet marketing agency WebMetro (http://www.webmetro.com/) optimized Murad's cellulite line by increasing sales while lowering cost per acquisition.
Internet Affiliate Marketing - How to Increase Your Website Online Profits by 50%
You have no doubt heard all the hype about how easy it is to make a fortune online Maybe you've invested a few dollars,and brought your first website spent a few more dollars on advertising, and you are now waiting for all of that lovely cash to start rolling in to your bank account, but something not quite right because it hasn't happened yet and you want to know why
Google, Yahoo!, Apple and Microsoft Most Talked about Brands Online
Technology companies dominate in new research into online social media.
Google Adsense Profits Mixed In With Affiliate Marketing
Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.
5 methods to increase your Google Adsense affiliate marketing earnings
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ?geniuses? of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
5 Steps To Optimizing Your Website For Google And Yahoo
The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world?s best kept secrets there are some basic principals you should always keep in mind:
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