Webroot Research Finding: Parents and Technology Needed for Protecting Children Online -- Parents Only Partly Aware of Child Internet Activity; Sp
BOULDER, Colo. (BusinessWire EON) May 23, 2007 --
"These discrepancies, while not shocking for many parents, are concerning. Without proper parental guidance, children can put themselves at risk, compromise valuable family information, or be the sources of bad behavior like illegally downloading videos or music or bullying," said Mike Irwin, COO, Webroot Software. "The good news here is that these potential problems can be largely avoided if parents apply the same vigilance to the online world as in the 'offline' world. Direct and ongoing conversations with our kids, and establishing guidelines with the help of the right technology, will go a long way in supporting good judgment."
Internet Disconnect
While more than 70 percent of the children surveyed (ages 11 to 17) said their parents ask them about their online activities, the Webroot State of Internet Security Report unveiled a number of significant differences between child Internet activities compared to parent perception.
-- Forty-five percent of children surveyed say they spend an average of three or more hours on the Internet daily while, according to the National Center for Education Statistics, 61 percent of all 13 year-olds spend one hour or less on homework; 76 percent of parents believe their children spend an average of two hours or less on the Internet.
-- Forty percent of the children utilize instant messaging and social networking websites, such as MySpace(R) and Facebook(R) everyday; only 30 percent of the parents surveyed believe their children use these sites.
-- More than half of the children said they buy things online; 71 percent of parents said their children never buy over the Internet.
Parents' Online Concerns
The report also found that parents and guardians, of children ages 5 to 17, are understandably concerned about the risks associated with Internet usage including exposure to online predators and pornography.
-- Forty-three percent of teens surveyed who use social networking sites reported an invitation via the Internet to meet someone they did not know within the past year.
-- Nearly 40 percent of children ages 11 to 17 reported they received a sexually explicit email or pop-up advertisement within the past year. Nearly 100 percent of the children surveyed utilize email.
With all of the challenges parents face in protecting their children, they must also remember to protect themselves. The Consumer Reports(R) "State of the Net Survey" found that in homes where children under 18 used the Internet, there was a 28 percent increase in spyware infections in the preceding six months.
"Not only do parents need to be concerned about teaching their children about online safety, but they need to protect themselves as well as their home computing systems. Parents are leaving themselves open to cyber criminals and putting their personal data at risk if their child unknowingly, or even knowingly, engages in dangerous activity or chat while on social networking sites, malware infected sites, clicking on random links, or opening email from strangers," added Irwin. "And, it's just as important that parents realize their responsibility if their child engages in hacking, bullying or trademark or copyright violations committed by their children when illegally downloading music or videos. A little awareness can be very helpful."
Webroot issues reports on a quarterly basis to provide an in-depth review and analysis of the most pressing computer and data security-related concerns. "The State of Internet Security: Protecting Children Online" includes surveys from more than 600 children and 600 parents within the United States in addition to a variety of industry resources.
The complete State of Internet Security report is available at: http://www.webroot.com/pdf/Webroot_SoIS_Q0207.pdf
ABOUT WEBROOT
Webroot Software, Inc. provides industry leading security software for consumers, enterprises and small and medium-sized businesses worldwide. Globally recognized for its award-winning Spy Sweeper(R) line of anti-spyware products, Webroot recently incorporated anti-virus protection into two new products for consumers and SMBs, respectively: Spy Sweeper with AntiVirus software and Webroot SME Security software. The company also recently expanded into the parental controls software market with the introduction of Webroot Child Safe(R) software. The Boulder, Colorado based company is privately held and backed by some of the industry's leading venture capital firms, including Technology Crossover Ventures, Accel Partners and Mayfield. Webroot's software consistently receives top review ratings by respected third-party media and has been adopted by millions globally. Available as either branded solutions or on an OEM basis, Webroot products can be found at www.webroot.com and on the shelves of leading retailers worldwide. To find out more about Webroot, visit the website or call 1-800-772-9383.
(C)2007 Webroot Software, Inc. All rights reserved. Webroot, Spy Sweeper, and Child Safe are registered trademarks or trademarks of Webroot Software, Inc. All other trademarks are properties of their respective owners.
|
|
 |
 |
Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO
What is Google Sandbox?
Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Why Google Adsense is essential for affiliate marketers with content sites
To know why Adsense is essential for your content sites is to know first how this works.
Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...
Google's SEO Advice For Your Website: Content
The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
5 Steps To Optimizing Your Website For Google And Yahoo
The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world?s best kept secrets there are some basic principals you should always keep in mind:
Google, Yahoo!, Apple and Microsoft Most Talked about Brands Online
Technology companies dominate in new research into online social media.
Murad Taps WebMetro to Leverage Google's Content Network Resulting in Sales Boost
Google's newly released AdWords success story features how Internet marketing agency WebMetro (http://www.webmetro.com/) optimized Murad's cellulite line by increasing sales while lowering cost per acquisition.
Online Marketing Travel Conference - Online Revealed Introduces User Generated Content Conference Platform
The 4th annual Online Revealed Internet marketing conference reaches out to the travel and tourism industry to contribute content for the April 13-15, 2009 event in Niagara Falls
Marketing Online With Yahoo Search Marketing
Yahoo utilizes its large network of websites and portals to provide Yahoo
Google Adsense - Adsense affiliate marketing!
When you start using Word press to build your Adsense websites, youll soon discover what I mean. Stop trying to convince them that you didnt use MFA (Made for Adsense) sites. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense.
Google Adsense Profits Mixed In With Affiliate Marketing
Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.
Google WebSearch™ & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
5 methods to increase your Google Adsense affiliate marketing earnings
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ?geniuses? of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
Internet Affiliate Marketing - How to Increase Your Website Online Profits by 50%
You have no doubt heard all the hype about how easy it is to make a fortune online Maybe you've invested a few dollars,and brought your first website spent a few more dollars on advertising, and you are now waiting for all of that lovely cash to start rolling in to your bank account, but something not quite right because it hasn't happened yet and you want to know why
|
 |
|