Mortgage Marketing, Concepts for The Future and From the Past
For both new and experienced loan officers looking to market their business to drum up some mortgage leads, consider a couple of old and new marketing concepts.
It is the twenty first century and it seems as though just about everybody and their brother is blogging. So why not build a mortgage blog just for yourself?
If you are sitting there thinking that you are not that computer literate or you are not a computer programmer, don?t worry, you don?t have to be. Setting up a blog is absolutely free and it is very easy. It only takes about five minutes at the most.
Once your blog is in place, you can post news briefs and short articles about your business and your products. You can also encourage others in the mortgage industry to post mortgage related topics also.
Blogs are great for mortgage marketing because it gives you another tool to work with. You can invite potential customers to visit so they can know more about you, your company, and the products you have to offer.
Be sure to put your picture on your blog. This will help the customers that you will not meet in person be able to put a name with a face. This is great for building relationships and this will give your long distance customers a little bit more of a comfort zone when working with you.
You can also invite friends, family, associates, and referral sources to visit and learn more about your business and products as well. And don?t forget to put your blog address on your business card.
Speaking of business cards, this has got to be one of the easiest and cost-effective ways to market your business.
There is no reason why you should not be handing out ten business cards a day to potential customers and referral sources.
Business cards should be with you at all times and a separate supply should be kept in the glove box of your car at all times just in case.
Also, always give out two business cards, one for your customer and one for them to give to a friend or family member.
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.
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