Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group: 1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen! 2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it. 3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html 4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer. 5. If you manage others who perform your client work, visit a client with your employee to show interest. This keeps you fresh and demonstrates your commitment to the client. It also shows the client that there's more to your organization than their sole point of contact. 6. Give a copy of this article to your staff and ask them to come to the next staff meeting prepared to talk about the ideas that this generates. Ask people to commit to one new task. Have them give a progress report at the next meeting. Rinse, repeat. 7. Draft a 3 or 4-question survey to do short, conversational telephone interviews with your target audience to find out what they struggle with...what's on their wish list...what they want from you. Do NOT ask them if they want to buy anything from you. This is a relationship-building task, NOT a sales call. That comes much later. Ask others you work with to pick two clients or prospects and call them. Compare notes and discuss your findings. 8. Think of small solutions that you can offer to important problems. Or small solutions to little problems. The key is to think small. It's less intimidating for your customer to "sample" you and makes it easy for them to take a first step. 9. Practice saying your Positioning Statement out loud. To the mirror. In the car. In the elevator. If you don't know what your Positioning Statement is, that's a problem. Email me and I'll give you a hand. 10. Visualize doing any one of these things successfully. Really - it's what professional athletes, speakers, performers, and successful people do all the time. Visualize it, and it will be so. The next time a scientist tells me they can't market, I'll know better. These ideas clearly prove that theory wrong! (c) TurningPointe Marketing, Inc. All rights reserved.
Marketing educator, Kelly O'Brien, is creator of the Create a TurningPointe! Marketing BootCamp and Advanced Marketing Clinic. To learn more about these step-by-step programs, and to sign up for FREE how-to articles and marketing reports, visit http://www.TurningPointeMarketing.com
|
|
 |
 |
The Economist Hosts Online Debate About Rising Food Prices
The Economist Debate Series announces its tenth online debate (www.economist.com/debate) focused on the current issue of rising food prices. The proposition for this debate is: "This house believes there is an upside for humanity in the rise of food prices."
Online Data Entry : The Facts About Making Money
Online data entry is an increasingly popular home business opportunity The entrance into the field is relatively easy and can be done by anyone with a basic computer with internet access
The Purpose of Business Sales Simulations
Succeeding in sales can be a challenging prospect even for seasoned sales professionals. As such, graduates who are looking to start a career in sales will need all the necessary training support and guidance. One of the main challenges of the sales profession is the maintenance of high levels of motivation. Without sufficient levels of motivation, the overall sales performance of professionals will decline. Graduates and graduate calibre sales trainees will also need platform on which they can develop proven sales skills through the use business sales simulations. The fact is that business sales simulations can help increase the motivation levels of graduate trainees. Effective sales simulation are more than just informal routine rol...
MyProjectorLamps.com: Providing Projector Lamps Online for Two Years
MyProjectorLamps.com is celebrating two years of providing high quality projector lamps to customers in the United States, Europe and all over the world. MPL has sold over 13,000 projector lamps in just over 23 months. Visit http://www.myprojectorlamps.com today.
Multimedia Tutorial Services, Inc. Expands Digital Marketing With SmartFinds Internet Marketing for Greater Web Exposure
Multimedia Tutorial Services, Inc. and their "Math Made Easy" and "The Tutorial Channel" online programs are the answer to the nation's unmet and growing need for effective, reasonably priced alternatives to high-cost tutoring centers. In an age where classrooms are systematically overcrowded, and parents often have less time and resources to effectively assist their children -- SmartFinds Internet Marketing is bringing Math Made Easy (www.mathmadeeasy.com) and The Tutorial Channel (www.tutorialchannel.com) the outreach programs needed.
Marketing Resources & Results and Donaldson Resources Present Teleseminar on Branding
"Branding Your Business for Better Results" Helps Listeners Refine Their Branding for Local Markets.
Email Marketing Company Free Interesting Guide
As you devour this article, remember that the rest of it contains valuable information related to email marketing company and in some way related to Do It Yourself Email Marketing?, Benchmark Email, Free Email Marketing Script or Easy Email Marketing for your reading pleasure.
Shopping Online For GPS
One of the greatest ways to save money in today's world is shopping online. Shopping for GPS products is no exception.
Official Export Guide Online Opens Access to International Trade Content
Subscribers also benefit with improved features and more timely international trade news and information.
The Link Building Paradox That Google Promotes
When it comes to getting your site to rank better in the search engines, the most important thing you can do is get more quality links to your site. The major search engines like Google will tell you to do this by providing quality content on your pages and people will naturally link to you over time.
Public Art $100 Million Challenge: Online Public Art Catalog Aims To Get People Active in Public Art & Architecture
The Public Art Registry aims to receive 100 donations of $1 Million between Dec. 1, 2006 and March 10, 2007 to found the Trust.
My1Stop.com Adds Seven Different Stock Label and Printer Ribbon Categories with Instant Online Ordering and 24 Hour Turnaround
My1Stop.com, the online leader in providing the complete range of printing products and services, today announced that the online release of their stock label offering includes ready-to-ship products for laser, inkjet, thermal and dot matrix printers. Additionally, the company announced the release of thermal printer ribbons compatible with 20 of the most popular thermal printers.
Small Business Marketing Secrets: Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service.
Online Immorality Meets Online Ministry
The growth of immorality online has inspired the growth of a new type of ministry, online evangelism. Christian author and minister Ken Clifton is an example of this new wave of evangelism taking hold.
Email Marketing As A Form Of Internet Marketing
When it comes to internet marketing when you are working at home there are a variety of ways to reach potential customers. One of these methods is by way of email marketing. Email marketing is a form of internet marketing that works very well. Email marketing is cost effective and it is a way of being creative and innovative with your audience. Let's take a look at the five steps to making email marketing work for your home-based business.
|
 |
|
