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Tourism Marketing Expert Offers Free E-Book on How to Outsmart Those Competitors Who Plan to Outspend You in 2007

Bethesda, MD (PRWeb) February 6, 2007 -- Bill Todd, hotelier and co-author of Speaking of Success is offering tourism professionals a free E-book detailing how to out market the competition during the travel industry's most competitive marketing year on record.

According to Todd, "During 2007, leisure travelers, meeting planners and corporate travel managers will be inundated by an avalanche of new competing sales and marketing messages. For the first time since 2001 individual hotels, tourism offices, attractions, cruise lines, and lodging chains alike have armed their marketing people with substantial sales and advertising budgets. Collectively they intend to make a lot of marketing noise before the year is out. Travel consumers will be hard pressed to choose from the array of sales messages that will be converging on them in 2007.

Todd's E-Book focuses on time-tested, proven and highly creative strategies for sales, marketing and advertising success in a competitive marketplace. He provides the reader with a unique insight into what differentiates the average sales person or manager from those high achievers who consistently out-perform their peers. He then clearly describes five proven success strategies that, when implemented, will have an immediate, positive impact on the reader's business and personal success. Bill Todd, a twenty-five year veteran of the lodging and attraction industries. He is a recognized expert in hospitality marketing and sales. Today, Todd is a highly sought-after motivational speaker, sales trainer and executive coach. To download the free E book simply log on to www.BTodd.com/Ebook.html

Prior to launching his speaking career, he served as Vice-President of Sales and Marketing for Marriott's Corporate Lodging Division. He also served as Vice-President of Sales and Industry Marketing for Choice Hotels International, one of the world's largest multi-brand franchise organizations.

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.



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