Leading Public Relations Strategist Unveils Girlpower Marketing
Newport Beach, CA (PRWeb) January 25, 2007 -- Linda Landers, long-time Managing Partner with PainePR, today announced her departure and the launch of Girlpower* (www.girlpowermarketing.com), a boutique marketing and communications firm that specializes in helping clients tap the $5 trillion women's market by building stronger brand relationships with women at their various life stages.
"As a baby boomer, mother and working professional, I understand that 'one size doesn't fit all' when marketing to women," Landers noted. "I'm not the typical empty-nest baby boomer, and there are millions more women who are not living their lives in the traditional linear fashion of previous generations. It's important that marketers are aware of a woman's life stage as well as her biological age in order to position their product in a meaningful way. Our goal at Girlpower is to provide clients with insights and strategies that will help them get women to experience and remain loyal to their brands."
The new consultancy will provide a broad spectrum of PR and marketing communications services, including strategic planning and brand positioning, influencer marketing, new product launches, marketing-to-women counsel, media relations, media and presentation training, special events and promotions, Web site audits/content development, strategic alliances, and marketing collateral.
Landers has spent the past 15 years at PainePR's corporate headquarters in Irvine, CA, where she co-chaired the agency's women's practice and developed award-winning programs for a variety of consumer products, including several Procter & Gamble brands (Ivory Soap, Metamucil, Fibersure, Zest, Pert, Old Spice), as well as Hilton Hotels, Hoover, United Airlines, BabyFirstTV, American Suzuki Motor Corporation, Polaroid, Kashi, Miller Brewing, Taco Bell and Buena Vista Television.
Specific projects under her direction included the of Shuttle by United and the international delivery of the first Boeing 777 to United Airlines, the introduction of the Suzuki Aerio, Ivory Soap's "Search For the Next Ivory Baby", the national launch of the BabyFirstTV cable channel, and the "Honey I Shrunk the Kids" television series premiere.
Prior to joining PainePR, Linda worked at Burson-Marsteller where she managed the Olympic U.S. Swim and Ski Team corporate sponsorships. In addition, she has deep experience in the tourism and hospitality industries, having worked with Four Seasons Hotels & Resorts, Disney Resorts, Hyatt and the Los Angeles Visitors & Convention Bureau.
Landers is a member of the Public Relations Society of America (PRSA) and a recipient of numerous national and regional industry awards, including the Silver Anvil, Bronze Anvil, Gold Quill, CIPRA, Prisms and Protos Awards.
For more information on Girlpower*, contact Linda at (949) 459-1416.
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
 |
Google Adsense - Adsense affiliate marketing!
When you start using Word press to build your Adsense websites, youll soon discover what I mean. Stop trying to convince them that you didnt use MFA (Made for Adsense) sites. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense.
Submit Your Websites to Search Engines Like Google and Yahoo
If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Google Video Viewer tweaked for Non-Google content
'DVD Jon', a Norwegian programmer, has tweaked Google video to make it play clips that are not on Google's servers.Google Video ( http://video.
Marketing Online With Yahoo Search Marketing
Yahoo utilizes its large network of websites and portals to provide Yahoo
Murad Taps WebMetro to Leverage Google's Content Network Resulting in Sales Boost
Google's newly released AdWords success story features how Internet marketing agency WebMetro (http://www.webmetro.com/) optimized Murad's cellulite line by increasing sales while lowering cost per acquisition.
Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...
Google Adsense Profits Mixed In With Affiliate Marketing
Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.
Google WebSearch™ & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Google Nemesis Will Change Affiliate Marketing Forever
It's a phrase that sends shivers down the spines of gurus everywhere.
Driving your website through Google Sandbox & eMergent Marketing- Website Conversion, Usability & SEO
What is Google Sandbox?
Internet Affiliate Marketing - How to Increase Your Website Online Profits by 50%
You have no doubt heard all the hype about how easy it is to make a fortune online Maybe you've invested a few dollars,and brought your first website spent a few more dollars on advertising, and you are now waiting for all of that lovely cash to start rolling in to your bank account, but something not quite right because it hasn't happened yet and you want to know why
5 methods to increase your Google Adsense affiliate marketing earnings
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ?geniuses? of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
Why Google Adsense is essential for affiliate marketers with content sites
To know why Adsense is essential for your content sites is to know first how this works.
Combining Google Adsense with affiliate programs to mazimize affiliate marketing revenue
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Where Google Adsense should appear on your affiliate marketing websites
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
|
 |
|
