Internet Broadcasting Announces Strategic Advertising Sales Relationship With Westwood One
Minneapolis, MN (PRWeb) January 12, 2007 -- Internet Broadcasting, the nation's largest publisher of local news online, announced today an advertising sales relationship with Westwood One. The agreement allows Internet Broadcasting to sell national advertising onto key Web sites managed by Westwood One, a leading provider of timely, compelling and unique radio programs.
The partnership is a key part of Internet Broadcasting's plans to expand its national footprint, further capitalizing on its growing national advertising sales business. The company will sell advertising on the Westwood One entertainment "destination" Web sites, featuring such personalities as Katie Couric, Charles Osgood and Randy Jackson, as well as more than 50 local news and traffic Web sites across the U.S.
"We are excited about the prospects of our new relationship with Westwood One," said Clayton Rose, Executive Vice President of Business and Corporate Development for Internet Broadcasting. "Westwood One is a national brand and a leader in the radio broadcast industry, and like us, are embracing digital convergence. These factors will resonate with our blue chip advertising clients and will help Internet Broadcasting as we begin to expand our national advertising sales footprint."
"As Westwood One/Metro Networks quickly expands our digital assets, we are very excited about our online sales representation relationship with Internet Broadcasting," said Gary Krantz, Chief Digital Media Officer for Westwood One. "We look forward to working closely with them to create impactful marketing campaigns for our growing list of interactive advertisers."
About Internet Broadcasting
Internet Broadcasting is the largest national platform of TV station Web sites. The company publishes more than 70 sites for America's premier broadcasters: NBC, Cox Television, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek and Meredith Broadcasting. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation's largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco and Los Angeles. For more information, visit www.ibsys.com.
About Westwood One
Westwood One (NYSE: WON) provides over 150 news, sports, music, talk, entertainment programs, features and live events. Through its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One provides local content to the radio and TV industries including news, sports, weather, traffic, video news services and other information. SmartRoute Systems manages traffic information centers for state and local departments of transportation, and markets traffic and travel content to wireless, Internet, in-vehicle navigation systems and voice portal customers. Westwood One serves more than 5,000 radio stations. Westwood One is managed by CBS Radio. For more information please visit www.westwoodone.com.
Media Contacts:
Kevin Abramson, Internet Broadcasting, 651-365-4221
Anthony Giombetti, Gio Public Relations, 612-269-1894
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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